The World Travel & Tourism Council (WTTC) has projected a record-breaking year for Brazil’s Travel & Tourism sector in 2025, with an anticipated contribution of US$167.6 billion to the country’s GDP, representing 7.7% of the national economy. This milestone underscores Brazil’s emergence as a global tourism powerhouse, driven by its diverse natural wonders, rich cultural heritage, and strategic efforts to boost connectivity and infrastructure. This 2,000-word article delves into the WTTC’s forecast, explores Brazil’s tourism landscape, and provides a detailed plan for a 10-day itinerary to experience the country’s highlights, wrapped in an <xaiArtifact> tag. Drawing on WTTC’s Economic Impact Research (EIR) and insights from sources like Oxford Economics, Embratur, and travel platforms, this guide offers a comprehensive look at Brazil’s tourism surge and how to explore its vibrant destinations.

WTTC’s Optimistic Forecast for Brazil

According to WTTC’s 2025 EIR, conducted with Oxford Economics, Brazil’s Travel & Tourism sector is set to surpass all previous records by the end of 2025. The sector is expected to contribute US$167.6 billion to GDP, a slight increase from 2024’s US$167 billion (3.4% annual growth). Employment is projected to reach 8.2 million jobs, nearly 8% of Brazil’s workforce, with 500,000 more jobs than in 2019. International visitor spending is forecast to hit US$7.5 billion (up 10.7% from US$7.2 billion in 2024), while domestic spending is expected to reach US$113.2 billion (up 3% from US$112.3 billion). These figures reflect a robust recovery, with 2024 already surpassing 2019’s pre-pandemic peak across all metrics.

Looking ahead to 2035, WTTC projects the sector will contribute nearly US$199 billion to GDP, growing at 1.7% annually, and support 9.7 million jobs, creating 1.5 million new roles. International spending could exceed US$10 billion, and domestic spending may reach US$133.5 billion, cementing tourism as a cornerstone of Brazil’s economy. The 2024 data highlights leisure travel’s dominance (89.9% of spending), with Argentina (29%), the U.S. (11%), Chile (10%), and Paraguay (7%) as top source markets.

Why Brazil’s Tourism is Thriving

Brazil’s tourism boom is fueled by several factors:

• Natural Diversity: From the Amazon rainforest to Iguazu Falls and Rio’s beaches, Brazil’s landscapes are unmatched. The Pantanal’s wetlands and Chapada Diamantina’s canyons draw eco-tourists and adventurers.
• Cultural Richness: Brazil’s blend of Indigenous, African, and Portuguese influences shines in Carnival, samba, and regional festivals like Parintins. Cities like Salvador and Olinda offer historical depth.
• Improved Connectivity: In 2023, Brazil recorded 64,800 international flights, a 40% increase from 2022, matching 2019 levels. Embratur’s efforts have boosted arrivals, with 2023 seeing US$6.9 billion in international spending, surpassing 2014’s World Cup record.
• Government Support: President Lula’s administration has prioritized tourism, reversing years of isolation. The National Tourism Plan aims for US$8.1 billion in international revenue by 2027.
• Infrastructure Investments: Upgrades to airports, roads, and sustainable tourism products beyond urban centers enhance accessibility.

Virginia Messina, WTTC’s Executive VP, notes, “Brazil’s extraordinary tourism potential reflects strategic efforts by the government and private sector. Now is the time to expand air connectivity, invest in infrastructure, and develop products reaching beyond major cities.”

Challenges and Opportunities

Despite the optimism, challenges remain. Brazil must address safety concerns in urban areas, streamline visa processes (though visa-free entry is available for many countries), and promote lesser-known destinations to ease pressure on Rio and São Paulo. Opportunities lie in sustainable tourism, leveraging Brazil’s biodiversity, and targeting emerging markets like India and China. WTTC’s forecast underscores the need for continued investment to sustain growth through 2035.

Exploring Brazil: A 10-Day Itinerary

To experience Brazil’s tourism highlights, this 10-day itinerary covers Rio de Janeiro, Iguazu Falls, the Amazon, and Salvador, balancing urban vibrancy, natural wonders, and cultural immersion. It’s designed for first-time visitors, with practical tips for a seamless journey.